2004-04-18 - 12:13 a.m.

Article by Articles That Sell Update

Four Tips For Getting More Mileage From Your Articles

This article is brought to you by Articles That Sell Update.

It has become common knowledge that the smartest and most

effective free method of advertising your business and services

is to write and submit articles to the over 400,000 e-zines

currently on the �net. There are even several e-books written

on the topic, including mine, that will help you take

advantage of this effective technique. What do you do next

after you�ve invested the hours necessary to research, write,

proofread, edit and submit your article to thousands of e-zine

publishers?

I recommend several methods of recycling articles to clients who

utilize my article submission services that I�m going to share with

you today:

1. Publish each of your articles on a separate page on your web site.

Then take the keywords from that article that you used in the title

and text and create a set of meta tags for that page. Use a free meta

tag generator like http://www.anybrowser.com/MetaTagGenerator.html

to make sure your meta tags are properly formatted and all inclusive.

Next, submit the article page to all of the free search engines.

Once that page is indexed those keywords will attract searchers to

visit your site where you can convert them to loyal customers.

2. Take the article you�ve written and customize it for an industry

you want to target. For example, I have a client who writes internet

promotion articles. After submission she customizes her articles

for real estate agents, accountants, ophthalmologists, home

health care companies, etc. I then offer the customized

articles to the industry associations representing those groups.

This tactic has resulted in hundreds of thousands of fresh,

new visitors to her web site when an association prints her

customized article in their newsletter or magazine.

3. Choose an article you�ve written that outlines several

key points on a particular topic. Write an in depth,

expanded article on each key point. Contact all the

publishers on your list and offer them the expanded

key point articles and ask them to run them as a series.

A series of articles is much more effective than a single

article because each potential customer needs to be exposed

to you and your business several times before becoming a customer.

4. Take the original article and the expanded key point articles

and offer them as an e-course to people who visit your site and

sign up for your e-zine. Use a free autoresponder

like http://www.sendfree.com to deliver the articles in sequence.

This gives you the opportunity to capture e-mail addresses for your

e-zine and allows you to use a different by-line highlighting your

services and products with each article delivery.

Use these four tips every time you�ve finished submitting an

article and you will get thousands of additional targeted

visitors to your web site with just a little extra effort!

Bonnie Jo Davis is a Virtual Assistant who specializes

in inexpensive marketing promotions for herself and her

clients. For more information about Bonnie�s article

submission package visit http://www.DavisVirtualAssistance.

com and click on the �packages� button.

� 2003. Davis Virtual Assistance. All rights reserved.

Permission to publish on-line or in print is granted so long as the article and by-line are printed intact.

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